who would be the audience for your media project?...

This is Matt. He is 21 years old, and studies medicine at university. Despite being very hard working, in his spare time, Matt plays the guitar incredibly well. His passion for music is followed through to finding out about new bands, and the coolest ones around at the moment.

Matt likes going to gigs, and sometimes plays alongside band 'the stiff dylans'.

Matt works in city pub The Kings Head in his spare time, where he is a barman. He is incredibly sociable, and has vast music knowledge.

He is 'ON's target audience as he is relatively young, he has a keen interest in music, and he is willing to try new things out, such as new bands and new types of music.